CD Cover Analysis

CD Covers have, over the years, been instrumental in encouraging the sales of CD's and records for bands and artists. Even though more people now tend to download music from the internet, the cover of a CD is still very important.

Although styles of CD Covers have changed over the years, Take That used a very modern style of cover design for their album Progress, which was released in 2010. The background of the case is a pale yellow colour, which is used to attract attention to the CD when it is seen in a shop. It also creates a unique brand identity, which can also be shared across other forms of advertising, including posters, billboards and TV/internet videos.

The text used on the front of the case is very simple, with just the words 'Take That' and 'Progress' written in the top left hand corner. The red/brown colour scheme used is extended into the cover artwork, which portrays the idea of evolution, showing how humans have developed over time. The artwork features all five band members in different positions, amplifying the theme of  'Progress' that is dominant throughout the album.

More information is included on the back of the case, although the colour scheme and theme still extends onto the rear of the disk. The text once again is kept very simple, and although the font size could have been bigger, the designers chose to keep the text so that it does not cover the entire area of the cover, still allowing for areas of yellow to be seen. This gives a feeling of simplicity, which is dominant across all of the marketing material for the album.

The rear cover also includes the barcode, and logos of the band and the production company, along with legal copyright information. Again, these have been coloured to fit in with the colour scheme of the cover.

I feel that the CD cover for this album fits in with the genre of music they produce. The cover does not feature any controversial material, and is clean, fresh and modern, which is an image many pop bands strive for.