Storyboard

For more information about our shots, see our updated shot plan.

Music Release Advert Analysis

ISL WK5

The advert for the Arctic Monkeys can be seen above, which features a black background, along with the CD cover for the album in the centre. This draws attention to the product, also helping people to associate the case with the advert. The black background uses a colour that is often associated with the genre, and the use of the white writing in bold font helps to have a large impact. In addition, the use of the star ratings in the bottom left and right corners gives credibility to the brand, giving people faith and confidence in what is being sold. 

The advert above is for Mumford & Sons' album 'Sign No More'. Again, a black background is used, but stills are presented in a picture frame style, which gives it an authentic, rustic feel. In a similar style to the previous advert, a white font is used, but this time, a Serif font is applied, giving a more traditional appearance. This advert features more detail than the previous one, however, giving details of the record label, and of the different tracks that are on the album. 

The final advert, shown above, which is for The Master Plan by Oasis, follows many of the typical conventions that are displayed in the previous two adverts, with the black background, white font-face and photo-focus in the centre. However, this advert uses a black and white image, which draws attention to the red font that is used, and this advert also includes the price of the album, which is something that is missing from the previous two. This unusual technique perhaps highlights the different selling styles - the Arctic Monkeys and Mumford & Sons may feel that they wish to use their brand and identity to sell the album, whereas Oasis might feel that they need to use price and persuasive techniques to help boost sales figures. This advert also shows that the album is available on iTunes, but also at HMV, with the HMV logo and slogan being used to highlight this. Again, this perhaps shows that the band have worked together with HMV to create convergance between the two profiles, that benefits both parties. 

Props for our Music Video

We are looking at using plastic cups like this in order to do our 'Sabbapath' cup idea where we use stop-motion shooting to gradually drain the liquid out of the cup, therefore unveiling the writing on it.

We are also using multiple instruments in order to create the performance scenes in our music promo. One of these is a drum kit, although within school, there isn't any made completely madfe up at the minute so the image (right) only shows one particular drum instead of a set.

A guitar is another instruments that we will be using in our music promo in order to 'play along' with the music, as well as the genre of our chosen song.


















The microphone is not the one that we will be using but it gives the audience a general idea about the fact that we will be using a microphone for the vocalist in the performance scenes of our promo.

A piano/keyboard may be a possible prop we also use as an instrument in our performance scenes, depending on whether we feel that we need to include a piano or a keyboard.

Another prop that we will look at including is the sketch book, in order to do some stop-motion effects for some of the lyrics as well as possibly some 'zoom to video' effects that zoom into a still image which becomes a video once the camera has moved in.

Feedback from our Presentation

Kieran Hill's Feedback on our Idea

Idea is very strong

Amplification is the right thing to use for the vide

Try not to make it too cheesy

Keep the narrative and performance equal

Cup idea needs thinking about

Don’t over use techniques, will make it too complicated.

Song is really good and upbeat

Think about trying to not confuse the viewer by jumping locations, make it a steady change.

Tryouts: Time Lapse, Silhouette Shot and Jump Shooting

In order to get a better idea of which shots we have the technical ability to use in our music video, we carried out some tryouts, to see how well they went.

 

 

The first tryout we attempted was the timelapse technique, that we are considering using on the platform at the train station. With this technique, we filmed in a school coridor for 8 minutes, whilst one person remained still in the shot, with lots of other people walking past. This gave the impression that time whilst everybody else carried on their lives, time stood still for one person. Overall, I feel that this technique worked very well, and would be very effective in our video, providing that we are able to gain permission to film at the train station. To improve further, we could try using editing to make this effect more realistic. For example, we could film in one position for 8 minutes, and then, in a separate take, get someone to stand in front of the pillar which is shown in the shot. Then, you could play the 8 minute section at high speed, whilst overlaying the cropped shot of the person standing in front of the pillar, played back at normal speed, which may make the action appear more realistic. Overall, I feel that this technique worked very well, and we will be able to use this on the train platform at Peterborough station.

 

The next technique we tried was to use a silhouette technique with a drum kit. For this, we filmed in a darkened room, with the only light source coming from directly behind the person who was sitting on a chair, pretending to drum. This technique worked rather well, as it meant that although the audience could see the rough outline of the person, and could tell what they are doing, the drummer's identity remained concealed. In our music video, we would slowly bring the front lighting up, so that throughout the video, the identity of the drummer slowly became clearer to see. The use of a professional lighting system would also make this effect easier to achieve. However, I feel that it may be too difficult to incorporate into our video, and so we may have to consider not using this in our video.

 

The final test that we attempted was to use a style of jump shooting. In this effect, the subject appears to jump from one location directly into the next, by walking at the same angle as they were in the last shot. In our example, we showed a shot of the subject walking across a school playground, and when the person reached the edge of the frame, the shot immediately jumped to another of him walking through another location, whilst the speed, trajectory and shot depth were maintained from the last shot. This technique was effective, and we shall use this when filming the section of the character walking up Morton Fen.

 

Overall, I feel that our shot testing was a very effective exercise, and has allowed us to practice many different techniques, that we will be able to use in our production.

Ideas for our Music Video

Location Shots

Morton - Countryside Shots

The location above is just on the edge of Morton fen, and would be ideal for when the person leaves the train station, as the houses in the background give the impression that he is leaving the town and heading for the countryside.

The shot above is also taken further out on Morton fen, and shows the remote landscape that would be useful for our project, as it will give the impression that the character has escaped his past, and is now away from civilisation. 

Peterborough - City Shots

The shot above is taken in Peterborough city centre, and is the sort of place that many people may associate with negative thoughts and images. The character may hold many memories associated with the relationship at this place, and is the sort of location that he may wish to escape from.

The paved environment shown in the shot above is the sort of location that many people may associate with modern, bustling city centres, and also provides a safe location for us to work .

Skegness - Coastal Shots

The shot above shows the beach at Skegness. The beach looks open and inviting, which would be the perfect setting for our video. However, if we perhaps travelled North along the coastline a bit more, we could perhaps look for somewhere which is a bit more remote, which would be more suited for our video.

The shot above shows the steps at Skegness beach, which could perhaps represent the character climbing up from the town, and away to his new life. The Skegness Pier can also be seen, and this could also be incorporated into our video.