A stop motion version of the music video for Ed Sheeran's Lego House has been created. This video uses stop frame animation to recreate the video out of lego blocks.
I like this video, as it is a successful marketing tool for the company, which will have been very popular with the song's target market, and creates a talking point for social media use. In addition, the final shot in the video, which shows how the singer aspires to be like Ed Sheeran, is particularly effective, as it confuses the audience, whilst also creating a point of comedy for people to relate to.
The shot above shows how lego has been used to recreate the scenes from the actual music video. It shows how effective the animation has been in rendering the background and characters to appear as realistic as possible. In addition, all movements appear fluid and almost human-like, which will encourage people to watch the video.
The above shot is a good example of how special effects have been used to make the animated character's mouth move, which allows performance to be included in the narrative of the video. The environment has been successfully created to appear as though it is very similar to the actual video, whilst still making it obvious that it is built out of lego.
The shot above shows how camera positions and shot types have been used to successfully convey information in the video. The over the shoulder shot shows the two singers writing letters, and this has been successfully replicated in the animated version.
The final shot in the video, which can be seen above, shows the singer holding a cardboard version of Ed Sheeran. Although this could be used to confuse the audience, it shows that anyone can aspire to be like somebody else if they want to.
Overall, I feel that this video uses unique techniques and features to make it an effective advertising tool for the song.
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