The music video for Junior Senior's Move your Feet uses animation to advertise the song. Lots of time and effort has gone into creating the video, which has a retro feel, with 1960's, 70's and 80's themes and ideas being portrayed in the video.
This video uses very pixelated graphics, which adds to the appeal of the video, by making references to some older video games that use this format. As movements from the characters are not smooth, this makes the video slightly comical.
The video uses amplification to represent the theme of not being able to stop doing something, and this is represented in a variety of ways, from not being able to stop at some traffic lights, to not being able to stop dancing.
Some performance elements are included in the video, with some of the characters singing some of the lines. In addition, some characters can be seen playing the guitar & trumpet at some points, although as this is an animated video, using performance does not really have the same effect as it would in a more traditional music video.
The shot above shows how the animation gives a retro feel to the video, which the use of the block colours, turquoise blue and 2D visual effect. The edges of the legs appear to be very jagged and pixelated, again adding to the 1960's/70's feel. However, the movements of the leg are very fluid and in time with the music, which is a stereotypical feature of music videos.
In the shot above, the word 'everybody' can be seen in the background. This amplifies the lyric that is being sung at that time, and is presented in way that is associated with this type of video and animation.
The above shot shows a character dancing in a spotlight, which is created using a green and brown background. Although it would have been possible to do something better using modern animation techniques, this is done to highlight the limitations of 2D animation, which further adds to the appeal of the video. In addition, this could also be seen as an intertextual reference, as many people may associate this style with some of the very first video games that were created.
The final shot is shown when more than one voice can be heard singing a line of the song. This represents the fact that more than one person is singing at that time, whilst still being in keeping with the style of the video that has been sustained. The use of the different background colours also attracts the audience's attention, whilst helping it to retain a retro feel.
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