Technique Tryout - Video Match

Video Match with Stop Frame Animation

 

 

 

For this test, I used stop frame animation to zoom into a photo, which then developed into a video. Although the test was reasonably successful, the contrast between the picture and the video was different, meaning that it was clear where the transition occurred. However, this could have been because of the relatively poor quality of the print used, along with the poor lighting. I feel that once these problems are addressed, the technique could be successful, and could be considered for use in our music video.

 

Video Match with Video

I then tried the same technique, but using a video zoom to focus onto the picture. This technique was reasonably successful, as it allowed the smooth transition from one scene to the other, which was the purpose of the technique. However, the problems with video contrast that were encountered with the other trial were still an issue.

 

Overall, I feel this technique was reasonably successful, although there are other ways that we could use to improve the video. For example, we could consider using a luminous green piece of card instead of the photo, and then use the chroma key technique to overlay the video onto this, which would create a much more reliable and professional technique.

Analysing CD Covers

ISL Week 4

Like many CD covers from the Indie-rock genre, the Arctic Monkeys cover, which can be seen above, features members of the band. The cover has been produced to appear quite dark, which suggests negativity and depression, whilst the white effect used on the cover provides contrast. The band's name is quite small and discreet, allowing the photo to be the main focus of the artwork. In addition, this style can be used across many different types of marketing and promotional material.

The artwork for Definitely Maybe by Oasis also features a photo focus, whilst still retaining the iconic Oasis logo that has been used in much of their branding. There is still a focus on performance, as one of the members is sitting on the sofa with a guitar, although an element of disjuncture is present, with one person lying on the floor, and another sitting, facing away from everyone else. This is a theme that is potentially carried across in some of the band's music videos. In addition, the presence of wine in the shot perhaps links to the turbulent history that many of the band's audience may have.


The CD cover for Babel by Mumford & Sons does, like the other covers, retain the use of a photo focus, featuring members of the band. Here, the band appear separated from the rest of the scene, with the use of vintage props and items giving the cover and old feel. This perhaps indicates towards the band's background, and as the band are positioned in the centre of the shot, this draws attention to them. In addition, the shot appears quite informal, showing the relationship the band member's have between each other. 

Audience Profile

The typical audience member for the indie-rock genre that we are interested in is generally young adult or in their teen years. They dress in a stylish way, wearing clothes that are posh but aren't too bright and are generally simple and usually involves things like Vans shoes, mini-scarfs, headscarfs and leggings. Indie-rock audiences tend to dress well but not like they take themselves too seriously, meaning that they look casual but good.

The demographics of the indie-rock genre generally show the audience for the music to be fairly young, as well as being more a female thing as many indie-rock bands are male-centered, meaning that the girls take more of an interest than boys do generally, even though the music is enjoyed by males too.

Audiences for this genre tend to be quite brand loyal in everyting they do, often visiting shops or listening to bands that they know and like before visiting alternative options. This means that audiences for the genre only ever get larger as people tend to be quite loyal to the bands that they enjoy listening to.

When looking at the preferred media types for people who make up the audience of the indie-rock genre, it's hard to say whether they prefer television or music as these people tend to do both equally as much, watching TV when there is something they want to watch yet listening to music whenever they go out or are doing work or something that doesn't involve needing to hear, therefore allowing them to listen to music. As with most teenagers and young adults, this is the case so a media preference is hard to gain from the young audiences that support this genre of music.

These people tend to be more into buying music and other electronics as well as clothes. In general, the products they buy tend to be more for a social factor than for economic reasons or just for home. Due to the ever-changing indie fashion, there is often a lot of clothes bought by the audience members, as well as electronics for spare time and to 'keep up with society' by having all the latest technology.

P!nk - Don't Let Me Get Me

CW/HWK

Pink, whose real name is Alecia Moore, is known for writing pop-ballads, and for her collaboration with other artists.

In my opinion, she is a very talented artist who uses her musical skill and ability to help attract her audience and make her music sell.

Her music videos are often very simplistic, and feature lots of shots of her performing. In addition, the lyrics often link to relationships and love, and so these themes are often portrayed in the videos. In her video of 'Just Give Me a Reason', the relationship between Alecia and Dallas Austin is shown, which again adds to the appeal, helping the amplify the main themes of the lyrics.

Beds, cars, alcohol, aggression, blonde hair and other people are features that often appear in her videos.

Alecia describes herself as an artist who conforms to the pop-rock genre. Below is a comparision of the two genres, suggesting what we can expect from her videos.

Expectations of a Pop Video

- Often includes narrative
- Includes relationship between the male and female
- Extra dancers
- Fast editing and action
- Suggestive content
- Attractive people
- High budget


Expectations of a Rock Video

- Men
- Fast editing
- Shouting
- Performance based
- Raw, realistic character
- Shots of instruments
- Fewer actors
- Instrumental - focus on how they play
- Anger and Aggression
- Harsher lyrics
- Perhaps more down to earth and realistic

Don't Let Me Get Me - P!NK

 

Alecia's video of Don't Let Me Get Me uses many of the conventions from both the pop & rock genre. The video explores how Alecia is tired of being herself, and wants to change, which is a position that many young teenage girls may find themselves in. The screenshots below examplify this.

 

 

 

The video begins with a shot of other girls playing netball, but with herself sat down, being left out. Many people in her target audience may feel like they are never included, but the video develops to show how she develops from this, and sees herself as being better than her. The use of the relatively small netball pitch and the parents who are watching suggests that this is a school event, which allows indication that she is a teenage girl. Stereotypically, netball players are thought to be quite attractive, and so this suggests that she perhaps feels she has been excluded because of her physical appearance.

 

This shot shows that she is trying to attack her image in the mirror, suggesting that she is not happy with the way she looks. The shot pans to show the other netball players laughing at her, which shows that she is being bullied, which may also be the way that many young teenage girls feel. The shot shows her to be in a very dark, depressing environment, and, together with the use of violence, this links in nicely with the expectations from the rock genre. However, the use of attractive females in the video also links to the pop genre.

 

Another shot, shown above, shows a man, who could perhaps be an agent, pointing at a drawing, which seems to show what he believes a stereotypical pop star should look like, with unusual hair, large breasts and a slim body. He is therefore suggesting that as Alecia does not have these credentials, she will not be able to be successful in the music industry. Many people may feel that they have been discriminated on and not given opportunities because of their appearence, and this music video illustrates how people can still be successful, even if they do not conform to the stereotypical image of people in their industry.

 

The next shot, which can be seen above, shows Alecia looking at a magazine cover, and perhaps idolising over the person on the front cover, wishing to look and appear like her. This is an issue in society that many young girls face, as they will go to extraordinary lengths to ensure that they look and appear like these people, often at the detrement of their health and wellbeing. This video can therefore be used to address this problem, and help teenage girls to be more confident as they are. 

 

This image shows how Alecia has combatted those people who did not believe in her to be successful, and to achieve in her chosen industry. In this shot, she appears happy and confident, and the use of the staging shows that she is performing in a large environment, and the use of the monitor speakers suggests that she has support from other people who believe in her.

 



A2 Advanced Production Course Outline

Audience Research: Questionnaire Analysis

CW/HWK

In order to conduct effective audience research, we carried out a questionnaire, which was given to a variety of people, in order to measure a variety of aspects to do with our project. The results from the questionnaire, along with an analysis of each question, can be seen below.

In the first question, we asked people to tell us their age, by selecting a category from a pre-defined list. The results show that 60% of the people surveyed were between 11-20, with 90% of the overall sample being under 30 years of age. Also, our results showed that none of the people questionned were over 50 years of age. This suggests to us that we should be targeting our video at people who are in this age category, by incorporating some of the themes and ideas that they suggested in further questions. 

Our results showed, perhaps surprisingly, that 70% of the people who watch indie-rock videos are female, with just 30% being male. This information suggests that this genre is perhaps moe appealing to females than was first expected, and again suggests to us that we need to be targeting our video at females more. If we were considering using targeted advertising on social media channels & websites, then we could perhaps consider targeting advertising at females.   

Question three showed us what images, themes & conventions people expect from an indie-rock video. Although there was a fairly even mix between all options, the three conventions that came out on top were; shots of the band/artist, extra actors & intertextual links to other media prodctions/themes. Shots of the instruments, audience, nudity/suggestive content, fast editing and artificial lighting were all options that were very popular, and so we will look to incorporate some of these themes into our work where possible.  

Our research shows that 22% of our audience expect an indie-rock music video to be set outside. This could perhaps be because of the 'rough-and-ready' stereotypical image, which people may associate with outside urban environments. Again, this is something that we could perhaps look to incorporate into our music video. 

Our survey said that 56% of people prefer music promos with a narrative, whilst 44% of people like videos with performance elements included. Due to our relatively small sample size, these two figures are broadly similar, so we should be looking to include a mixture of both performance & narrative within our video. 

Question six shows that the majority of people watch music videos on YouTube, as was initially thought. This shows that YouTube is the best place for us to upload our music video, as this is the most popular platform for people to view videos of this genre on, allowing maximum reach for our product and the band. 

As a continuation from the last question, the results from question 7 show that Google tablets, along with laptops and desktops are the most popular platform for viewing music videos of this genre. With computers making up 40% of the result, smartphones making up 32% of the result and tablets the remaining 28%, this shows that the majority of people use traditional computing platforms to view music videos on. This also indicates where people choose to watch music videos of this genre - as most people watch on a computer, then they are either located at a fixed location, such as at a desk, rather than being mobile. This information helps us to decide which resolution and ratio we should use to publish our video, and also which devices we should target internet advertising. 

This question shows that most people prefer videos that use illustration. This could be because people who watch these sorts of videos generally find the story and message behind the video interesting, and like this to be highlighted within the video. This is something that we should consider incorporating into our video. 

 

Question 9 allowed us to get a feel for which other types of product people who lilke this genre choose to buy. As 40% chose to purchase clothing with their £10, this indicates that those who like this genre are conscious of fashion, and enjoy clothes shopping. 20% of people chose to purchase electronic goods, and so this indicates that these people like gadgets and technology, again suggesting that they like to keep up to date with the latest trends. This could be because most people who like this genre are under 30, as was demonstrated in question 1.  

Audience Research: Methodology

 CW/HWK

To undertake audience research into what our audience expected from an indie-rock music video, we created a questionnaire, and issued it to 10 people. A copy of the questionnaire can be seen below:

I designed our questionnaire so that it gave the audience the opportunity to provide quantitative answers to our questions, as these can be analysed and evaluated more easily, using graphs, charts and percentage data. This enables us to get a better feel of our audience's views on music videos for this genre, enabling us to use our audience research more effectively. 

When designing question three, which asks the audience about their expectations from an indie-rock music video, I took many of the common themes, ideas and conventions that are represented in music videos from the genre that I have noticed when doing research, and added these to the list of possible options for the audience to select. I also added some conventions of music videos from other genres, as this would allow us to perhaps identify any unusual opinions or misinterpretations of the genre. In addition, I allowed people the opportunity to say whether they expect to see intertextuality in music videos, as this would enable us to see whether this is a popular feature, and whether we should look to include this in our video. 

Question four was designed to assess where people usually associate indie-rock videos with being set. By producing a list of popular settings for the genre, this question will allow us to assess which location is most popular, and this may influence our decision as to where we set our video, and also what type of video we choose to produce. 

Question five enables us to see whether people prefer videos with a heavy focus on performance, or whether they like videos that include more of a narrative. Again, this information will be able to influence our decision on what content to include in our music video, and the audience's opinion is something that we will look at incorporating into our video. 

Question six assesses the services people use to digest music videos. This will enable us to assess modern viewing trends, as we anticipate that a large number of people will watch music videos online, using services such as YouTube. In addition, the results will give us a suggestion of where people are when they watch music videos, those who enjoy videos on the television are likely to be watching at home, whilst those who watch videos on the internet are more likely to enjoy the videos whilst sitting at a desk, or whilst away from a fixed location. 

Question seven is a continuation of question six, assessing which devices people choose to watch indie-rock videos on. As well as enabling us to find out which device is most popular in each category, which could have an impact on the ratio and resolution used to produce our video, we can find out which style of device is most popular for viewing music videos. In addition, we can further judge where people are likely to be located when viewing music videos, as those who use smartphones or tablets are often likely to be on the move when viewing music videos, whereas those who use a computer, be it in desktop or laptop form, are more likely to be positioned at a fixed location, such as a home or office desk.

Question 8 asks the audience whether they prefer videos that use amplification, illustration or disjuncture. It is important to gauge public opinion of this before starting the project, as it will allow us to formulate our plans for the video, having taken on board the thoughts of our sample audience. 

Finally, question 9 assists us in creating an audience profile, by finding out what other forms of goods people who watch indie-rock music videos choose to buy. This would help us to target our video and associated material more effectively, whilst also aiding us in deciding whether traditional media, such as DVD's or discs, is a better way of providing our media instead of modern media methods, which may include online services and social networks.

Arctic Monkeys - 'Do I Wanna Know?' Analysis

 ISL WK3

 

The music video for 'Do you Wanna Know?' by the Arctic Monkeys breaks many of the typical conventions for an indie-rock promo, as is shown below.

The music video begins for the first 1 1/2 minutes in a similar style to that shown above. This helps to focus on the sound & the performance, helping the audience to focus on the music. This breaks typical conventions for an Indie-Rock promo, as it does not begin with actual footage, which usually shows the band.  

The lines then develop to show feet & legs of a person. This continues the theme and style that was developed in the last shot, and the low angle of the shot may perhaps make the audience feel quite intimidated, as they may feel that the person is walking towards them. Furthermore, the upward angle makes the character feel quite imposing. The shot develops to show female characters dancing, which again breaks the typical conventions of an indie-rock promo, as they are usually based heavily on performance, focusing on the instruments and technique possessed by the band members, instead of focusing on narrative and dancing. 

The next shot develops in a similar way, but at this point, the artwork becomes more complex and developed. The shot focuses on cars racing, producing connotations of speed and adrenaline, but this is represented in an exaggerated and comical way. The angle used makes the ramps appear larger, and allows us to see three cars in the distance, representing chaos and disorder - themes that are often portrayed in promotional videos for this genre. 

The next shot retains the same style as the previous ones, but introduces colour. This could in many ways be considered an intertextual reference to the Children's TV series 'The Flinstones', with the colouring and exaggerated style being considered similar in many ways. This reference perhaps can be associated with the band's ethos and viewpoint, with the American 'happy-go-lucky' style coming across in this frame. 

The final shot goes back to the previous style of white lines on a black background, and appears to show a male and female kissing. The use of this style suggests simplicity and purity, whilst the composition of the shot suggests that the couple are in a very clean, plain environment. Relationships are often at the core of any indie-rock promo, and this shot exemplifies this idea in the video.

Analysing Ed Sheeran's 'You Need Me, I Don't Need You'

CW

 

 

 

The lyrics for You Need Me, I Don't Need You' are illustrated many times in the music video by Ed Sheeran. The actor uses sign language to show the lyrics to the audience, which is a unique way of portraying the lyrics in a video.

At some points, items are used to further illustrate the lyrics. For example, when the words ' Times at the Enterprise when some fella filmed me' are mentioned, an old-style camera is used on set, filming the dancer. In addition, a sofa is shown when the word 'Coutch' is sung, and this shot is repeated when the word 'Out' is sung on the next line, which reinforces the rhyming pattern.

Overall, I feel that the music video effectively compliments the lyrics of this song, helping to reinforce certain important points that perhaps the audience may not be able to understand because of the pace of which the words are sung.

Chasing Tigers - Idols & Upsets - Lyrical Analysis

CW/HWK

 

Is the above difficult to read? Click Here.

 

 

 

Impact of Genre on the Music Promo

CW/HWK

Mumford & Sons - I Will Wait

Camera Work: The video uses lots of mid shots showing the performers on the stage. This is intersperced with close up shots, allowing us to see details of the musical instruments, along with long pan shots, which gives an indication of the size and scale of the audience. Shots from behind the stage are included, showing the audience what it must be like to perform on stage. This also gives the impression to the audience that they are privelliged people, who have been given a personal relationship with the band. In addition, soft focus shots are used, which gives the impression that the filming of the video is spontaneous, and has not been planned.

Editing: Fast-paced editing shots are used, with cuts made in time to the music. This allows the video to build up pace and gather momentum, although in the slower parts of the song, slower cuts are used. Shots that show audience reaction are also edited in at some points throughout the video, and this breaks up the action, making people want to watch the band even more. High angle pan shots are also cut into this video frequently, and this gives the audience perspective on the scale of the performance.

Mise-en-Scene: As this video is based on performance, the video is set in an arena or large outdoor music venue, which appears to be in America. Microphones, staging and instruments can all be seen, along with large TV screens that are used to show the live on screen action to the audience that are watching. The band are dressed in clothing that is synonomous with this genre.


Performance: This video focuses heavily on performance, and their relationship with the audience in the stadium. Many shots are included that show the band performing with their instruments, which show that the performers have musical talent. Many shots also show the crowd enjoying the performance and dancing

Typical Naratives: This video is based solely on the performance, and so does not include any narrative. I feel that this is an effective technique for the video, as it allows the musical talent of the band to come through. Also, this encourages the audience to focus on the lyrical content of the song, as the story is told through this medium.

Oasis - Wonderwall

Camera Work: This video uses a variety of different camera shots to present the song effectively. A mixture of  mid, close up and extreme close up shots are used to show the performers and their instruments. The variety of shots makes the video more interesting, and adds to the enjoyment for the audience. Zoom shots are also used in this video, and these draw the attention of the audience onto a specific subject or item in the video. Although this video was produced in 1995, it is made to appear older, as the shots tend to be quite static, lacking any artistic flare.

Editing: In some parts of the video, the editing is quite fast paced, and shots are in time to the music. However, in other areas, cuts tend to be slower, allowing the audience to focus on the performers in the video. Cut away shots are used between the narrative and the performance, and at some points, the graphic match technique is used to link between the two scenes.

At one point, the shot has been edited so that the body of the guitar is blue, whilst the rest of the shot is in black & white, and in another scene, the same technique is applied to a hat. This technique has perhaps been used to draw attention to these objects, highlighting how these objects are more important than the other ones in the shot.

Mise-en-Scene: The performance element of the video is set in a rather neutral environment, which appears to be a factory or industrial building, whilst the narrative is set in many locations, including a cafe. Many props are used in this video, including a guitar, drum kit, staging and chairs. It appears that little artificial lighting is used in this production, which represents the band's heritage, showing that they have come from a deprived background, and where their budget for filming a music video was limited. The costumes that the performers wear in this production is fairly stereotypical with the indie-rock genre, with clothing tending to be fairly ordinary, which again represents the bands history, and makes them more popular with their target audience.

Performance: This video features a mixture of performance and narrative. The performance features the band performing in a studio, with the lead singer positioned in a chair some way in front of the rest of the band. This suggests that he is more important than the other band members. Many close up shots of the instruments being played are included, demostrating the musical talent and ability of the band.

Typical Narratives: This video uses disjuncture to tell the narrative, with seemingly random shots of clowns and darts being used to link to the narrative. This technique works effectively, as it captures the imagination of the audience, encouraging them to keep watching the video, as ultimately, all of the 'random' activities lead to the overall story, which is about the difficulty in reaching a loved one - a subject that indie-rock music commonly touches on.

Our Chosen Song - Chasing Tigers: Idols & Upsets

ISL WK1

 

We have chosen to use Idols & Upsets by Chasing Tigers as our song for our music video. Chasing Tigers are an unsigned band from Norwich, and are made up of four members - Laurence Brooks, Dylan McCarthy, Jay Wiltshire & James Maas.

They are known for their Indie Pop/Rock music, seeing them sell out all of their gigs last year.

Indie-Rock Genre Analysis

CW/ISL WK2

The 'Indie-Rock' genre was created in the United Kingdom & United States of America in the 1980's, as genre of alternative rock. The term was used to describe bands who retained an 'outsider' perspective as bands became more mainstream in the 1990's. This is also related to the Indie-Pop genre that developed in 1986.

Many famous indie-rock bands have developed over the years, including Oasis, The Arctic Monkeys and Mumford & Sons. These bands have been highly successful, using their brand and identity to help them sell records. These bands use their alternative, laid-back style to give the genre an identity.

Mumford & Sons used unconventional instruments and performance style in their music video of 'I will Wait', which defines the Indie-Rock genre. In the video, Banjos and  Acoustic Guitars are used, which are perhaps not instruments that people would associate with a popular modern song. Also, the performers are presented in a somewhat 'rough and ready' style - unshaven and wearing open-neck shirts and jeans, which is perhaps not style that people would associate with successful bands. In many ways, this adds to the appeal of the genre for many, as people feel that it allows their core values and beliefs to come through.

Many messages are conveyed in the lyrics of songs in the Indie-Rock genre, and that is highlighted below in the lyrical analysis of Roll with It by Oasis.

Indie-rock bands typically comprise of males, who are often based in either the United States or the United Kingdom.

They represent people who come from 'ordinary' backgrounds, and often choose not to live the lifestyle of artists who have been incredibly successful, in the way that bands such as Take That or One Direction may choose to do.

 

Indie-rock bands often dress in a casual way, which is how many people in their target audience may also choose to dress. This helps them to fit in with their target audience, and also represents their background and history.

 

Members of Indie-Rock bands are often middle aged - usually in their 30's or 40's - meaning they have enough real life experience so that their audience believe in their message. This perhaps means that fans have more respect for the members of indie-rock bands than they would for a younger 'boy band', and this adds to the appeal of the genre.

 

Indie rock bands tend to be fairly 'in' with the current fashions. They always dress in fairly conventional and normal clothing, usually casual, therefore not being completely unique like punk bands or creating their own new fashions like emo and heavy metal bands tend to do. Pop is usually fairly similar to indie rock costume but pop sometimes tends to use extravagant costumes and unique ideas to convey the morale of the song or just generally the artist of the music. For example, Lady Gaga is one pop artist who dresses in a very strange way regardless of her audience or what the lyrics of the song she is singing are. This leads to her having a fairly true identity and being unique within the pop industry.

Indie-rock lyrics always seem to be about life in general, they sometimes talk about things to do with relationships but they can also talk about other more random things like Foster the People do with their song 'Pumped Up Kicks' which basically relates to the life of a young person within society who obviouysly isn't as fortunate as other children that surround him.There are lots of indie-rock bands who sing about more random yet still common ideas like Foals, Empire of the Sun and Passion Pit. Although most indie-rock bands do wear traditionally fairly normal casual clothing, Empire of the Sun are one particular group that do not follow these conventions and in some of their muysic videos, they dress very strangely, especially in their video for 'We are the People'.



The conventions of an indie-rock promo:

- Location - tends to be fairly perfromance-based and if it isn't, it usually relates to the moral of the lyrics or the title of the song, indie-rock bands never really use disjuncture as it just isn't conventional for the genre.
- Costume - is usually quite casual and normal in relation to society's norms.
- Props - band perfomance-related props are used quite often in this genre as it portrays to the audience the atmosphere of a live-perfomance as well as shows off the talents of the band members.
- Camerawork - Lots of movement shots as well as mid-shots that are used effectively to show the band members faces as well as them playing their instruments, again promoting the talents of the band to the audience.
- Editing - Fast-paced editing adds to the atmosphere of the music and maintains the audience interest by using a good variety of shots and effects to 'spice up' the overall promo.

There are 2 different types of CD covers for indie-rock bands and performers.

The first of these is band covers; These generally show the members of the band in a fairly normal environment but in a humorous or traditional manner. For example, the Mumford and Sons 'Sigh No More' album cover shows the 4 members of the band standing in a shop window highlighting that they are a casual band. The album covers also sometimes show the band members in fairly unique or unconventional surroundings. Foals are a good example of this with their album cover for 'Total Life Forever' which portrays the band members in a surreal environment (underwater) and shows their carefree style of music by the fact that they are deep underwater without any equipment or breathing apparatus.

The other types of album cover and magazine advert for indie-rock bands is an abstract view of the band or artist. Yet again, Foals are another good example of this with their album cover for 'Antidotes' which shows a drawing of a man with his mouth agape and a type of stained glass window image held within his mouth.

Also, they tend to be quite colourful so that they stand-out to the audience as well as being quite complex or random which shows a good understanding of the genre as I would describe indie-rock music as being catchy and definitely highlighting a carefree and fast-paced way of life. For example, Empire of the Sun and Foster the People highlight this randomness as well as the colourful abstract type of CD cover.

 

 



Choosing our Song

We are currently in the process of choosing a song by an unsigned band to use for our music video.

When looking for songs, we used www.unsigned.com, which is a database of artists and bands that are currently unsigned, along with YouTube, which allowed us to search for bands that were unsigned, giving us a feel of their reputation and following.

We decided that we like songs with a pop/modern feel, with enough pace to the track to allow us to encorporate a variety of shots into the video. After listening to many songs, we have shortlisted three tracks. Links and lyrics can be found below:

Beechwood UK - Recipie for Love (http://www.unsigned.com/beechwooduk)

Walking down the street your eyes are shining

Shining like the stars from above

When I see you smile

It makes it all worthwile

That’s the recipe of love

When the whole world round you sees me smiling

It’s clear that you’re the one for me

It’s there for all to see

That you’re the one for me

That’s the Recipe for Love

Ba b aba b aba b aba ba baa …..

That’s the recipe of Love

Take the pinch of your big eyes are shining

Mix it with the stars from above

Leave it for a while, and serve it with a smile

That’s the recipe for Love

Looking at your face fills me with wonder

A face the whole wide world is dreaming of

No other can compare

To the beauty that is there

That’s the recipe for Love

Ba b aba b aba b aba ba baa …..

That’s the recipe of Love

(Instrumental Solo)

 Ba b aba b aba b aba ba baa …..

That’s the recipe,

That’s the recipe,

That’s the recipe of Love

Twenty One Pilots - Guns for Hands (http://www.youtube.com/watch?v=Pmv8aQKO6k0)

I know what you think in the morning

When the sun shines on the ground

And shows what you have done

It shows where your mind has gone

And you swear to your parents

That it will never happen again

I know what that means,

I know

That you all have fun

And you never put the same thing on

And you all have plans

To take, to take it, to take it take it take it

Im trying, I’m trying to sleep

Im trying, I’m trying to sleep

But I can, but I can’t when you all have

Guns for Hands

I’m tryinig, I’m trying to sleep

I’m trying, I’m trying to sleep,

But I can, but I can’t when you all have

Guns for Hands

Let’s take this a second at a time

Let’s take this one song, this one rhyme

Together, let’s breathe

Together, to the beat

But there’s hope out the window

So that’s where we’ll go

Let’s go outside and we’ll all join hands

Join to and you’ll never understand

That you all have fun

And you never put the same thing on

And you all have plans

To take, to take it, to take it take it take it

I’m tryinig, I’m trying to sleep

I’m trying, I’m trying to sleep,

But I can, but I can’t when you all have

Guns for Hands

Hey hey hey hey ya ya ya

Chasing Tigers - Idols and Upsets (http://www.youtube.com/watch?v=PczwzftrhYk)

For two hours I thought you were never safe

You shocked my heart that way.

Give me chance to make my mind

You left me crying, hurting inside

 I never stop loving you till I die

You got it wrong we said goodbye

So I can’t be who you want so much

The person with the golden touch

Don’t give up on me now

Keep fighting for our love

Don’t give up on me now

You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

I’m lying awake I’m aching for you

Please say it’s not true

We can’t change to make you right

Don’t give up without a fight

Don’t give up on me now

Keep fighting for our love

Don’t give up me now

You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

(Instrumental)

 You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

You pick me up

You put me down

We have now emailed all three bands, to ask for permission to use their music in our project. Once we have heard back from the bands, we will then make a decision as to which band we like.

Music Video Conventions

Let me Entertain You - Robbie Williams

The music video for Let me Entertain You by Robbie Williams uses many interesting techniques to both challenge and conform to convention.

A variety of shot angles are used in the video, including many close up and mid shots of both the artist and his band. Robbie crouches down at points during the video, and a low angle shot is used to make the audience feel more involved in the video.

A black & white editing effect is used throughout, which is an interesting technique, especially as the video was produced in 1998, when colour filming was increasingly popular. I really like this technique, as it gives a raw, fresh feel to the video, also making it feel more secretive, which results in the audience wanting to learn more about the video.

Robbie's unique style of dress in this video gives it an interesting feel, perhaps suggesting that he is imitating a wild animal. This shows how much of an impact clothing has on the video, and is something that I will consider when we are producing our own music video.

In Bloom - Nirvana

The music video for In Bloom by Nirvana also uses some unusual techniques to capture the attention of its audience. The video is filmed from the perspective of the audience who are watching the performance on stage. This video challenges convention, as the shots tend to be fairly slow-paced, and the types of shots do not vary greatly.

The video is given a 1960's feel, as a black and white filter, along with one that gives a blurred, grainy feel, has been applied in the edit. The video reminds me of some of the first music videos to be produced, as they had a very basic feel. This feeling is amplified, as there is no narrative included in the video, which is very unusual. However, the video uses crowd shots, which is very unusual, but perhaps suggests that the narrative comes from the fans following the band's progress, and how people enjoy watching the band so much.

This video challenges stereotypical convention for a music video, and introduces some ideas that I may be able to encorporate into our music video.


Red - Taylor Swift

The music video for Red by Taylor Swift is in many ways similar to the Nirvana video mentioned earlier. This is once again a performance-based video, but this time the narrative is set in more modern times, so a wider variety of shots is accompanied by faster editing. Point of View shots are often used in this video, to give the viewer an impression both from the position of the audience who are watching the performance and from the artist who is on stage.

This time, coloured lighting is used frequently, with a wash of red often being used, perhaps to make a link to the title of the song. Furthermore, smoke and laser effects are occasionally used, which gives an added element of drama and production. This video uses editing more creatively, with slow-motion shots often being included.

Although this style of video is probably not achievable given our production budget, this video has shown how effective use of lighting and special effects can make a big difference in a production, and these elements could potentially be used to our advantage in our music video.