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Tuesday 17 September 2013

Impact of Genre on the Music Promo

CW/HWK

Mumford & Sons - I Will Wait


Camera Work: The video uses lots of mid shots showing the performers on the stage. This is intersperced with close up shots, allowing us to see details of the musical instruments, along with long pan shots, which gives an indication of the size and scale of the audience. Shots from behind the stage are included, showing the audience what it must be like to perform on stage. This also gives the impression to the audience that they are privelliged people, who have been given a personal relationship with the band. In addition, soft focus shots are used, which gives the impression that the filming of the video is spontaneous, and has not been planned.

Editing: Fast-paced editing shots are used, with cuts made in time to the music. This allows the video to build up pace and gather momentum, although in the slower parts of the song, slower cuts are used. Shots that show audience reaction are also edited in at some points throughout the video, and this breaks up the action, making people want to watch the band even more. High angle pan shots are also cut into this video frequently, and this gives the audience perspective on the scale of the performance.

Mise-en-Scene: As this video is based on performance, the video is set in an arena or large outdoor music venue, which appears to be in America. Microphones, staging and instruments can all be seen, along with large TV screens that are used to show the live on screen action to the audience that are watching. The band are dressed in clothing that is synonomous with this genre.


Performance: This video focuses heavily on performance, and their relationship with the audience in the stadium. Many shots are included that show the band performing with their instruments, which show that the performers have musical talent. Many shots also show the crowd enjoying the performance and dancing

Typical Naratives: This video is based solely on the performance, and so does not include any narrative. I feel that this is an effective technique for the video, as it allows the musical talent of the band to come through. Also, this encourages the audience to focus on the lyrical content of the song, as the story is told through this medium.

Oasis - Wonderwall


Camera Work: This video uses a variety of different camera shots to present the song effectively. A mixture of  mid, close up and extreme close up shots are used to show the performers and their instruments. The variety of shots makes the video more interesting, and adds to the enjoyment for the audience. Zoom shots are also used in this video, and these draw the attention of the audience onto a specific subject or item in the video. Although this video was produced in 1995, it is made to appear older, as the shots tend to be quite static, lacking any artistic flare.

Editing: In some parts of the video, the editing is quite fast paced, and shots are in time to the music. However, in other areas, cuts tend to be slower, allowing the audience to focus on the performers in the video. Cut away shots are used between the narrative and the performance, and at some points, the graphic match technique is used to link between the two scenes.

At one point, the shot has been edited so that the body of the guitar is blue, whilst the rest of the shot is in black & white, and in another scene, the same technique is applied to a hat. This technique has perhaps been used to draw attention to these objects, highlighting how these objects are more important than the other ones in the shot.

Mise-en-Scene: The performance element of the video is set in a rather neutral environment, which appears to be a factory or industrial building, whilst the narrative is set in many locations, including a cafe. Many props are used in this video, including a guitar, drum kit, staging and chairs. It appears that little artificial lighting is used in this production, which represents the band's heritage, showing that they have come from a deprived background, and where their budget for filming a music video was limited. The costumes that the performers wear in this production is fairly stereotypical with the indie-rock genre, with clothing tending to be fairly ordinary, which again represents the bands history, and makes them more popular with their target audience.

Performance: This video features a mixture of performance and narrative. The performance features the band performing in a studio, with the lead singer positioned in a chair some way in front of the rest of the band. This suggests that he is more important than the other band members. Many close up shots of the instruments being played are included, demostrating the musical talent and ability of the band.

Typical Narratives: This video uses disjuncture to tell the narrative, with seemingly random shots of clowns and darts being used to link to the narrative. This technique works effectively, as it captures the imagination of the audience, encouraging them to keep watching the video, as ultimately, all of the 'random' activities lead to the overall story, which is about the difficulty in reaching a loved one - a subject that indie-rock music commonly touches on.

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