Whilst producing our products, we worked hard to ensure that a consistent house style and theme was carried across our music video, website and digipak to create a strong brand image. All three products clearly advertise our band, and without digesting the text, this can be easily identified by the audience, because the fonts, background & text colours and key images, especially the main shots of the band, have remained the same in all of our products. Whilst planning our products, we identified key conventions from the genre we had chosen, and tried to ensure that these were appropriately represented across all of our products, using inspirations that we picked up from professionally produced works, as have been explained previously. In addition, we have used editing techniques to ensure that our works appear as professional as possible, which means only positive publicity will be gained from these products.
Below is a deconstruction of both of our ancillary tasks, showing how they compliment each other:
We tried to ensure that our three products worked synergistically together, so that each product benefits and promotes the other. By ensuring the house style & design is consistent across each product, once someone has interacted with one product, they will immediately identify and relate the other products. However, it is important to ensure that each product offers something unique and different in relation to the others, and so new information and features are offered by each product, including exclusive information, pictures and videos.
Our digipak features our band’s website address, which would encourage people to go online and visit the site, to find out more about the band. Furthermore, the digipak features pictures and stills taken during our music video shoot, which again encourages people to watch the music video.
Our website uses our music video as a powerful promotional tool for the new album release, which is why we chose to include it on the ‘Idols & Upsets’ page, which is specifically designed to promote the new release. The use of our music video not only helps the website, but its inclusion also boosts visibility of the music video.
It was important during the planning stages of this project to consider where each product would be exhibited and made available to the public, and the variety of mediums that we may use to do this. The Prezi below explains why we considered the use of different media forms for each product:
0 comments:
Post a Comment