Illustration, Amplification & Disjuncture

Illustration: Olly Murs - Army of Two

Olly Murs uses illustration in his video of Army of Two to link to the lyrics of the song. The video uses a tracking shot showing Olly moving through the scene, and by pointing to the camera when saying 'Army of Two', makes the audience feel involved, making it seem as though there are two people involved with the video, even though only one is shown on screen. The video uses a greenscreen technique to replicate Olly, giving the impression that they are all 'following his lead', again illustrating the lyrics of the video. In addition, the video highlights the idea of staying the same and thinking as one, with all of the Olly's in the background dressed in the same way. The video is also based on performance, with Olly singing the song as he walks through the scene. At one point, Olly also pretends to conduct the people behind him, which again adds an element of performance to the video. The setting is also appropriate for the video, as the warehouse location appears symmetrical, again linking to the idea represented in the song of staying the same, and linking together as one.

Amplication: Naughty Boy - La La la

The video by Naughty Boy focuses on the idea of blocking out your surroundings, and only focusing on the good things. The La La, La La La La La La La La La La lyric is amplified by the boy, who covers his ears and sings to this line. The boy goes on a journey through the mountains with the other people, going to a place where he is safe, blocking out any bad events that can happen. The line 'respect your venom' is also amplified, with the boy looking up to the adults around him, learning lessons from the good people, whilst not listening to those who are bad. The idea of setting yourself free which is represented in the song is also portrayed in the music video, with the main character going on a journey, leaving the city where he feels scared and lonely, moving into the freedom of the open desert, where he is free and happy.



Disjuncture: Red Hot Chili Peppers - Can't Stop

The music video for Can't Stop by the Red Hot Chili Peppers is a fantastic example of disjuncture, with the video making no reference to any of the lyrics in the song, or the narrative behind the music. Although the band can be seen performing at some points, the video features lots of seemingly random shots, including people looking in mirrors and holding bins in their hands. However, the majority of the shots are filmed in rooms with white walls, which could symbolise addiction, and the act of repeating something many times.