The slide above shows how animation is used to enhance audience enjoyment of the video. Throughout the production, animated objects, such as fish and hearts, are used to symbolise things that are important to a successful relationship.
The screenshot above shows how the setting is used to amplify the 'When I was a Kid' lyric, with the use of old-style wallpaper and furnishings. When compared to shots later on in the video, this shows how time progresses in the video.
The shot above shows the scene changing, with people coming on to move objects, and others carrying a green screen on behind the character. This is an unusual technique, and breaks the conventions of a typical music video. By enabling the audience to view the set change, this gives the video a more casual feel, making the audience feel more involved with the production.
The green screen effect is used to show different backgrounds behind the character. This represents the idea of him going on a journey, and travelling through different places, rather like a marathon.
The shot above shows the artist lying in a small swimming pool full of water. This shot is effectiveas it confuses the audience, who may be wondering how he is managing to lie in the pool whilst still keeping all of his clothes dry.
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