Creativity in our Music Video

Intertextuality:

We will not be using intertextuality in our music video as we feel that it will complicate things and we can produce a successful video without producing intertextual links to other media within the promo.

Disjuncture and why we will not be using it:

Our music promo will concentrate on amplifying the lyrcis of our song rather than being completely random like videos that use disjuncture. One example of a music video that uses disjuncture is 'Lazy Song' by Bruno Mars.



We feel that disjuncture is not the correct type of video to use, especially as it does not follow the typical conventions of the genre that we are looking at.

Amplification:

We are going to use amplification for our music video because we feel this is the appropriate one to use because illustrating the lyrics of our song would be fairly difficult as it would require a lot of love scenes, which is something that Matt and I feel is too cliche so we are going to try to do something a bit different whilst still amplifying the moral of the song.

The song is about a rollercoaster type of relationship, so our idea of going on a journey in an effort to 'get off the ride' is hopefully going to be successful and appeal to its audience.

Narrative/Performance:

We are going to use both narrative and performance in our music video as, in terms of the genre, this follows conventions and we do not want our video to be too much like the pop genre which tends to only use narrative in its music promos. We will have a fairly substantial narrative but will cut to performance scenes every so often throughout our music video so as to maintain interest and give that 'rock' feel to the music video with the shots of the drums, guitar and vocalist singing. We do not really like the original music video for the song as we feel that it is slightly boring because it is completely performance-based, therefore making it look unprofessional and rushed so we hope to produce a video that is quite unlike the original promo.