Music Industry 'Stardom'

ISL Week 7

Stars as Constructions

• Constructed, Artificial Images - represented as being 'real people', experiencing real emotions
• Images should contain a Unique Selling Point - can be copied or mocked because of it
• Constructed image can be more consistent than film stars over a period of time
• Not dependent on the creative input of others
• TV programmes such as The X Factor represent the construction process
• Groomed, styled and coached into fulfilling expectations
• Record company are interested only in money

Industry and Audience

• Manufactured to serve a purpose
• Audiences respond to various elements of star persona
• Record companies nurture and shape their stars - this is shown by the processes on TV talent shows
• Tend to manufacture what they think audiences want
• This leads to many stars and groups being similar
• Produce stars with long-lasting appeal
• 'Conveyor belt' approach to new stars means talent isn't developed
• Star's value may be short lived - only two years, or two albums perhaps 
• Increased focus on older pop stars - 'golden oldies' - means younger audiences can't identify with stars
• Healthy music industry develops both younger and older generations - diverse range of stars

Ideology & Culture

• Stars represent shared values and attitudes
• Promote certain ideology
• Audiences have interests in these values, increasing their likeability and quality
• Giving opinions on issues outside of music helps to develop their likeability
• Stars may start fashion trends, with fans copying their styles
• Stars can ignite discussion about topics or issues via social media
• Social networks give pop stars the opportunity to develop their believes and values outside of the industry
• Platforms of institutional support, including radio & TV Shows, are devoted to scrutinizing stars, and the public often crave for more information about stars
• Provide a focal point for cultural thinking

Character & Personality

• Stars have foundation in real life - often link back to their past
• Seen as a product of a particular generation
• Provide audience with a stereotype to associate to
• Many audience members try and conform to this stereotype
• Overall image is constructed
• Pop stars establish their image through their music
• Artist may be unable to sustain their image over a long period of time - this is usually due to money, and being unable to create a consistent account of their character because of their extra wealth
• Personality needs constant nurturing and support

(Notes taken from http://www.mediaknowall.com/as_alevel/Music/music.php?pageID=popstar)